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What great creativity looks like

When organisations take on graduates they very often look for Creativity. New thinking. New understanding of digital tools. New ideas that challenge the status quo. However, when you ask a graduate they are not really sure what creativity actually means.

I found this the other day and was captivated. I knew I had found something magically creative. I think it is the mix of a neat idea, with great execution and the magic touch of looking great. You just feel great watching it with a touch of wonder. Maybe that is what we need our graduates to understand. That being creative is about making the people you work with wonder how you make them feel so great.